This has been stewing in my mind for awhile, and now the picture has crystallised. Here's what I predict will happen in the desktop market over the next two years:
1. Apple will license Mac OS X to OEMs this year (2007) while Vista sales are still sluggish.
2. Mac OS X sales will surge wildly and end up accounting for up to 25% of all new PC shipments by the end of 2007.
3. Emboldened by Apple's success, Sun will push GNU/OpenSolaris to corporations in 2008. The system will probably be called "The Liberty Desktop".
4. Linux will be seen as "ready for the desktop" once desktop diversity becomes the norm. Linux will dominate the low-cost desktop segment thereafter.
I don't believe Apple's management is living under a rock. I'm sure Steve Jobs is planning his next big smug announcement already. It'll be the news event of the year, but you read it here first. After years of tight control of its OS, Apple will finally realise the Zen paradox of gaining by letting go.
After all, if pre-installed Linux is
top of the wish list for Dell's customers, what do you think the demand for pre-installed Mac OS X will be, once customers realise that's a real possibility? Midnight queues for Mac OS X will beat those seen for Windows 95, mark my words.
This is Apple's big chance. Windows as a desktop platform has plateaued in features, and Vista relies more on momentum and lack of alternatives than any compelling reasons to upgrade. There is a vacuum here, a hunger, a latent demand for something different and good. The OEMs know it too, and have been pushing Apple for this for years. Well, this year, they may actually get it. (If Apple is smart, the OEM price won't exceed $50. You need to seed the market, guys).
Once Mac OS X for PCs hits the shelves, the resulting media noise will drown out all other events for the year, including significant ones like the GPL releases of Java and OpenSolaris, the release of the next generation of Linux distributions (with Ubuntu-Linspire's upgrade advances) and further decreases in the price of hardware. But make no mistake about it, these events will impact the desktop market in 2008.
Sun is not sitting idly by. CEO Jonathan Schwartz has exceeded my personal expectations and is proving to be far more savvy than his predecessor, Scott "dinosaur" McNealy. I'm sure he sees the potential for Sun's resurgence, and Apple will open some doors for Sun.
You see, although Apple will take the consumer desktop market by storm in 2007 with freely licensed Mac OS X, the corporate market is deeply suspicious of Apple. Apple does not have a great reputation for reliability as a corporate supplier, having proved too fickle in the past and left enterprise customers in the lurch. The Apple desktop revolution will stop at the gates of the enterprise.
That's when I predict Sun will make its move. It will also coincide with the technical maturing of GNU/OpenSolaris as a desktop OS. Watch for Sun to exploit its links with Java, thin clients, SmartCard technology and the Liberty identity management system to push a compelling, low unit cost desktop solution to enterprises. GNU/OpenSolaris will ironically be running on virtualised servers, but visible to users through low-cost thin clients. SmartCards will provide roaming capability (among other things) and Liberty will provide a federated identity system. In my professional opinion, such a system would be architecturally elegant and also easy to justify from an infrastructure investment point of view. Compared to the hardware upgrades required to roll out Vista, this would be a far cheaper option.
For Sun, this solution would really be the Java Desktop System 2.0, but something tells me that "The Liberty Desktop" would go down better. I think the whiz kids in Marketing will finally call it that.
What does all this mean for our own dear Linux? (It's our own because we all own it, silly, even if you don't believe it. Think
inclusive ownership.) Will the long-awaited Year of the Linux Desktop pass it by for a bunch of Johnny-come-latelies?
I believe Linux as a desktop OS has been asymptotically approaching readiness for years now, and its capability gaps have all but vanished. At this level of granularity, there are already market segments for which desktop Linux is a perfectly serious option. The major factor holding back mainstream Linux adoption is psychological. Nobody uses Linux on their desktop because nobody else does (Geeks don't count).
But when your PC salesman begins to ask you which OS you'd like with your new PC (Windows or Mac OS X), and you see the price of the OS as a separate line item on your bill, and compare that to the cost of the various hardware components, that's when you would start to ask about cheaper alternatives. The friendlier salesmen would point you in Linux's direction, even if their employers don't offer support for it.
And that's where I believe Linux will find its sweet spot -- the price-sensitive low end of the desktop market. That is also the volume market, so after 2008, the desktop market will have four major players:
Diversity, I salute you.